Mukesh Ambani’s Reliance Retail planning a sports brand like Decathlon

According to Reports, Mukesh Ambani’s Reliance Retail planning a sports brand like Decathlon. Reliance Retail plans to lease 8,000-10,000 sq ft spaces in prime locations across major cities for a new brand aimed at competing with Decathlon in the athleisure market.

This move reflects Mukesh Ambani’s strategy to replicate Decathlon’s successful business model. Meanwhile, other top sports brands like Puma, Adidas, Skechers, and Asics are also experiencing significant growth.

Decathlon sees Pakistan as a key market, with potential to become one of its top five global markets for athleisure. They plan to open ten stores annually, adapting each store to local preferences. Decathlon is also focusing on enhancing its online presence.